WOMEN.MBA SCHOOL MEMBERSHIP PROGRAM
In exchange for a $4,000 annual membership fee, we will implement the following recruitment package on behalf of your MBA school. Participants will receive conversions, qualified student leads, foundational resources and valuable exposure to recruit more women into your graduate business degree programs.
RECRUITMENT ACTIVITIES AVAILABLE IN MEMBERSHIP PACKAGE
+ PIPELINE RECRUITMENT *: UNDERGRAD-TO-GRADUATE BUSINESS SCHOOL – In the past 15 years as a diversity recruiter, I have heard countless schools mention the importance of recruitment from within. However, aside from typical events held each year on every campus, most schools severely restrict their recruitment pipeline. This results in not knowing how to operationalize and implement a highly-efficient, and cost-effective, form of student recruitment. Global corporations have taught me how to identify, attract and develop talent for leadership and succession management programs. Drawing upon my these experiences building high-potentials, we reapply this knowledge to segments of women who are undergrad students at your university.
Using practices such as engaging presidents of student groups and sorority organizations, initiatiing student blogs and establishing an student ambassador; we enable you to build a channel which covers the larger community of undergrad women on campus. With the help of our career planning and development resources (see below), we can qualify and deliver the best of these high-potential, undergrad students for your MBA school.
+ PROMOTION: MILLENNIAL & GEN Z WOMEN WITHOUT KIDS – Our program uses demographic data and societal trends to drive MBA school enrollments. Last year, according to NCES, 300,000 more women than men graduated from college. Women also graduate on time and outperform male students academically. In 2018, according to The Atlantic, the U.S. fertility rate fell to an all-time low. Women, not exclusively defined by children, now make up the educated workforce and they are also primary candidates for graduate business education. Our promotional campaign will target educated women with a “Confidence in Degree, Options for Careers” message. Outreach includes: advertising; social media/influencer marketing; sponsorship; cross-content curation and distribution; and events. The addition of participating schools will allow us to flex up and increase the size of our promotional budget.
+ WEBSITE (women.mba): MOBILE WEB SITES – We use women.mba as a central content hub for all forms of crossover content (web/mobile, book, podcast, social.) The central site also allows us to track performance, and generate/distribute student lead activity. Member schools receive a dedicated page listing university degree programs on our primary domain. All student lead inquiries and requests link to a university profile page that is developed, and updated, for your MBA school.
+ CAREERISMO *: CAREER DEVELOPMENT GUIDE FOR WOMEN – This book was recently written, and a companion workbook just released, on career starts for women college graduates. Women.MBA will use Careerismo during the recruitment campaign as marketing collateral on digital sites and in many forms of promotional outreach. It fills the void of highly-relevant, portable content delivered at a time of urgent need. It also begins the process of audience engagement and qualification of women into credentials and careers. Participating schools also receive an annual license to distribute and use Careerismo to remarket, recruit and support women candidates.
+ UNITE THE DIVIDE *: CAREER PODCAST FOR WOMEN WITH HOST FROM NPR AFFILIATE – Unite the Divide (U+D) is a professional podcast on career development for women. It is the only career podcast for women by women and men. U+D is produced and hosted by Lynn Ware Peek from an NPR affiliate and Greg Eisenbarth. The broadcast tandem delivers insights and interviews, for and with, early-to-mid career stage women with appearances by celebrities such as Randi Zuckerberg. Each show unpacks one topic, which becomes a divide we bridge between women and their professional careers. We feature participating schools as underwriters of our podcasts and also give consideration for interviews when topics we cover line up with expertise available at schools.
Please let me know if you have any questions or would like to schedule a call to discuss participation. Please email us or fill out the form below for more information. Many thanks for your time and consideration. My best, Greg
Yours in Education,
Greg Eisenbarth, Executive Director
Women.MBA | 435.640.3201 (text only)
* SEPARATELY-PRICED RECRUITMENT ACTIVITIES
Available in member and non-member pricing. As indicated (above with an asterisk*), we also break the recruitment package down by these individual activities and coordinate separately-priced campaigns. Please indicate the activities you are interested in, email us and we will send you a quote.
P.S.: We encourage members to offer policies and practices to support female applicants and have school chapters of the National Association of Women MBA, or some equivalent, available as resources. We also like to involve member schools to participate in a program that recognizes more women called Women for Global Achievement.