Women dominate certain professions such as nursing. According to the Department of Labor, in 2012 there were 2.4M nurses in the U.S. and 92% were women.
The number of BSNs (Bachelor of Science in Nursing) as a percent of all nurses is growing rapidly. In fact, the Nat'l. Advisory Council and Association of American Nurses expects up to 80% of the nursing profession will hold bachelors' degrees within 4 years.
As the number of BSNs grows so too has the number of nurses with a master's degree. In some areas of the profession 1 in 5 nurses already have graduate degrees.
As the industry moves toward managed healthcare, the business of medicine is creating greater demand for graduate business education, in the form of MS, MBA and Healthcare MBA degrees.
The path from BSN-to-MBA for women is the equivalent of Engineering-to-MBA for men. There are now more growth opportunities and options in nursing careers for women who have obtained an MBA or MS degree.
Strong demand, (i.e., which is driven by industry trends, the increase of BSNs and attrition in the nursing profession), for BSN-to-MBA degrees exists and is growing. However, no organization has formally connected BSNs to Women MBAs and is properly serving this market.
That is, until now. Women MBA will be the entity that organizes, services and grows this market to benefit all of its participants. Here's how.