If companies want to act upon their commitments of building diverse workforces by hiring and promoting more women, it is easy to do. It starts with implementing family-friendly employment policies.
All types of organizations should to follow Google’s lead. According to Charles Duhigg, “The People Analytics’ Division of Google successfully pushed to increase paid maternity leave from twelve to eighteen weeks because computer models indicated that policy would reduce the frequency of new mothers quitting by 50 percent.”
The initial outlay by Google is more than recovered by increased productivity coming from retention of employees and savings in increased costs of recruiting and training any replacement workers.